Guest Article: HR’s Peanut Butter Spread Approach and Its Effectiveness by Jason Averbook

As mentioned before, we in the HR space have to do things differently because more of the same will not take us forward, but take us down. HR professionals, do you think…

• Offering a three percent pay increase to your employees will be satisfying to all, including your superstars? (compensation)


• Providing a generic “we received your resume” email will make all of your applicants (especially those from your competition) want to come and work for you? (talent acquisition)


• Presenting a clock as a work anniversary gift is desired by all? (recognition)


• A turkey as a thank you gift to each and every employee around the holidays will be appreciated, including those who outperform others AND are vegetarian? (employee appreciation)


• Conducting annual performance reviews with stale information will make all members of your organization (e.g. those who have just developed patent-worthy designs for your organization) want to keep coming back year after year to your organization? (performance management)

HR, the peanut-butter spread approach of the past is not going to cut it for the short and long-term. You have unheard of tools at your disposal to collect important real-time information on your current (and hopefully) future workforce. Act now. Change now!

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