You’re sitting at your desk in your office
feeling like a number; knowing your next holiday is not for another three
months, that you’d love to be able to leave work early on Wednesday to attend
your daughter’s concert but would never be able to, that the proposal on
changing that policy you raised in the last meeting was dismissed entirely by
the leadership team…and you let your mind wander and imagine if you worked for
yourself. Imagine if you could nominate when to have holidays, what days to
work, what you achieved in regards to your career objectives?
Thankfully, that option can happen for you, and for many it does! There’s nothing like owning your own business in terms of becoming
completely autonomous and in control of your career objectives, where the
person who carries out your performance appraisal is you!
But, just before you hand in your
resignation letter and pack up your office, here are some key tips you’ll need
to keep in mind when starting your own business:
The big picture
You’re going to need to identify the vision
of your practice or organisation. What are you going to stand for or endeavor
to achieve? Outlining a mission statement will conceptualise and lay the
foundations of everything you do moving forward. Have a look at other, similar
company’s vision and mission to gain inspiration.
Build your network
And no, this is not your professional
network. Rather, your support network. Whether it be family, friends or even a
mentor, make sure you have people around you that know what you’re about to
undertake and can be there to assist when and where they can. This could
potentially lead to great referrals as well in your line of work, with former
colleagues, so don’t forget to maintain links with those around you, no matter
how busy you get.
Do your research
Having a flourishing practice with a long
list of clientele with everything working smoothly is not going to happen
overnight. No – it’s going to require much preparation on your behalf including
deciding where your office should be located, what resources you need and where you can get them, what
your start-up and ongoing costs are going to look like, and much more. Take the time to effectively plan
EVERY aspect of your business’ requirements so as to ensure each step you take
is carefully measured and constructed. This may mean getting educated in terms of
how to run your business, whether that be through books, a short course, or a
consultant who can help you get started. Don’t be afraid to ask questions, and
seek insights and advice from those who may have taken a similar leap to you. For a handy reference, the Australian Government business website has a comprehensive business plan template here.
Know your competitors
Identify competitors in the area where you
are considering setting up your practice – what do they do within their
business, and what can you do to differentiate yourself from them? What are
their strengths and weaknesses? What services do they provide, and at what rates?
Do they advertise, and through what mediums of communication?
Do everything with integrity
At the end of the day, owning your own
business means every facet of your work is a reflection of who you are, both as
a professional and as an individual. Being successful within your work comes
down to personal satisfaction as well as having credibility among clients,
staff and other professionals in the same industry.
Finally, enjoy what you’re doing!
Starting your own small business means a
great deal of career freedom, and that may have been the reason you left
working for someone else in the first place. Don’t forget to be passionate
about what you do, and take the time to appreciate yourself, and recognise your
own accomplishments, no matter how small they may seem.
So if you feel that it’s time to start
dancing to the beat of your own drum in terms of your professional life, take
note, it won’t happen overnight. But these six tips should get you started, and
remember; the most important thing is to enjoy what you are doing, and be
passionate about taking the leap to start afresh. As Brian Tracy, motivational
speaker and author once said, “If you wish to achieve worthwhile things in your
personal and career life, you must become a worthwhile person in your own
self-development.”
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