The Art of Job Posts!

The first impression a potential candidate may have of your organisation is your job post! Therefore, it is important to write a job post that grabs the applicant’s attention, creates a good first impression, and outlines the important information in an attractive and succinct way.

Follow the following 4 steps to attract the ideal candidates:

Maximise your impact

Unlike traditional ads, you are no longer constrained by a maximum of 30 words to adequately describe your job position! This gives you the opportunity to describe the necessary requirements, competencies, traits, skills, background, education, experience, training, highly desirable features and even some "nice to haves."  

Be Specific and Descriptive

To get the most value from online job postings, avoid generic job titles and entice the job seeker to read on! Ensure the job description is clear and succinct. The text should quickly and explicitly capture the one or two features most appealing about the career opportunity. You need to put yourself in the seeker's shoes and think about what will grab their attention.

Entice your reader 

Times are changing! Many job seekers are interested in the values of the organisations they intend to apply for. Remember to include a sound, responsible description of the company and its goal statement, management style, advancement policies, status in the industry, prospects for the future, geographic distribution, history, and so on. You can accomplish this by setting up links to your corporate home page.

Be Relevant

The location of your workplace is also be an important factor for job seekers. Include a description of the job's physical location and perhaps an enticing few sentences about the community you work in ‘Eg seaside community surrounded by many local shops- the ideal place to work!’

Remember to include details such as salary, benefits, where to send the resume, the contact person, where to discover more about the company, whether the job is full time or contractual, the target start date, whether your company will relocate the appropriate candidate, whether you sponsor international Visas and other details that will help the job seeker determine whether to submit a resume.

 

If your job description is clear, high-impact and enticing you are well on your way to attracting the right candidate for the job! Remember- the more detailed and specific you can be of the job position and requirements, the less full your inbox will be of job seekers who do not fit the criteria. So spend the time crafting the perfect job ad as it will pay off in time saved and hopefully- the right candidate for the job!

If looking for examples of job postings which are succinct, detailed and attractive- send an email to Career Exchange and we can assist you with any advertisement needs.