The Art of Job Posts!

The first impression a potential candidate may have of your organisation is your job post! Therefore, it is important to write a job post that grabs the applicant’s attention, creates a good first impression, and outlines the important information in an attractive and succinct way.

Follow the following 4 steps to attract the ideal candidates:

Maximise your impact

Unlike traditional ads, you are no longer constrained by a maximum of 30 words to adequately describe your job position! This gives you the opportunity to describe the necessary requirements, competencies, traits, skills, background, education, experience, training, highly desirable features and even some "nice to haves."  

Be Specific and Descriptive

To get the most value from online job postings, avoid generic job titles and entice the job seeker to read on! Ensure the job description is clear and succinct. The text should quickly and explicitly capture the one or two features most appealing about the career opportunity. You need to put yourself in the seeker's shoes and think about what will grab their attention.

Entice your reader 

Times are changing! Many job seekers are interested in the values of the organisations they intend to apply for. Remember to include a sound, responsible description of the company and its goal statement, management style, advancement policies, status in the industry, prospects for the future, geographic distribution, history, and so on. You can accomplish this by setting up links to your corporate home page.

Be Relevant

The location of your workplace is also be an important factor for job seekers. Include a description of the job's physical location and perhaps an enticing few sentences about the community you work in ‘Eg seaside community surrounded by many local shops- the ideal place to work!’

Remember to include details such as salary, benefits, where to send the resume, the contact person, where to discover more about the company, whether the job is full time or contractual, the target start date, whether your company will relocate the appropriate candidate, whether you sponsor international Visas and other details that will help the job seeker determine whether to submit a resume.

 

If your job description is clear, high-impact and enticing you are well on your way to attracting the right candidate for the job! Remember- the more detailed and specific you can be of the job position and requirements, the less full your inbox will be of job seekers who do not fit the criteria. So spend the time crafting the perfect job ad as it will pay off in time saved and hopefully- the right candidate for the job!

If looking for examples of job postings which are succinct, detailed and attractive- send an email to Career Exchange and we can assist you with any advertisement needs. 

Job Posting Tips: How to Attract Top Talent

If you’re hunting for top talent, writing a compelling job advertisement is the only way to start. Top talent seekers are the ones scrolling quickly through a minimal amount of job openings. To reach these people your advertisement needs to be compelling and instantly resonate with high performing individuals. Also presenting and posting a job advertisement in an appealing manner could reduce the risk of receiving an overload of low achievers and make your life a lot easier. Here are 4 tips to help ensure your job post really stands out and attracts the best candidates.

1. Stand out early
Your title needs to stand out from the other 100 or so job posts that are offering the same benefits. I’m sure you’d be more likely to click on the link that reads ‘SEEKING CAREER DRIVEN SOCIAL WORKER’ than just ‘Social Worker’.

2. Give details
At this point, the jobs seeker only knows the position and company name. That’s all! Therefore, don't hold back when presenting the opportunity and the company in the description box. Give the job seeker some interesting information about the company, because they may have never heard of you. Don’t forget to make it interesting! For example, turn ‘New company located in Melbourne CBD seeks..’ into ‘Exciting new company seeks driven ___________ to join our innovative team with great career incentives.’ Keep your tone and energy consistent, this is all part of walking the talk and showing the true value and culture you have helped build up over your company’s life.

3. “For you to be considered, you must possess the following...”
As a previous job seeker, you may have seen this sentence and then seen it generally followed with ‘great career opportunities and ability to work in fast paced and friendly environment.’ As nice as it was to read that ALL these companies ALL cared about you having opportunities and challenging myself, you were probably longing for the time when you read an attributes section that didn’t look like they’d opened a thesaurus and searched for the word ‘hard worker’. It saves you money and the job seekers time if you simply let them know exactly what attributes or qualifications they need to even be considered for this job.

4. Add some character
Character and attitude in a job description translates so easily into first impressions, and leads to action from top (and time poor) talent! Describe to them what the work culture is like and use language that is going to convince this person excited to work with you.

Good luck with your next job posting!


Advertise your job with Career Exchange, one of Australia’s largest allied health careers communities, with effective direct advertising available for employers.

Career Exchange sends regular job, event, and classifieds alerts to a large database of allied health professionals, with strong branding flexibility for advertisers.

To view examples, prices and to register your free account please visit www.careerexchange.com.au. If you’d like to know about how our partners can engage the branding or hiring process of your next health hire contact info@careerexchange.com.au or call 03 9670 0590