Guest Article: Propaganda, Culture & Employer Brand by Jay Kuhns, SPHR

You spend so much time telling me your culture and people are the most valuable assets of your organization....but you don't round, you don't invest precious resources in employees, and you spend your whole day in meetings claiming to be busy.

You don't have the culture you think you do.

Your turnover hasn't improved in a meaningful way for years

You don't dare take risks to move your organization from old school to a cutting edge contemporary company...but...

...you care about your organization and your employees.

Please. Stop. Talking.
All of this has happened on your watch.

If you believe that your press releases, HR policies, and "Memos to Staff" are even remotely based on how your employees, and potential employees view your organization you are kidding yourself.

You can not hide from reality.
You can not hide from indecision.
You can not hide from how the world sees you.

Please. Start. Doing.
Here's the good news. You have the ability, today, to turn your excuses into a well thought out plan of action. It will require effort. It will require perceived risk...and it will require your leadership.

No one else can do it but you.

Step One
Take a look at your value statements, your messages to your employees, and (if you have anything) the messages to prospective candidates about your organization on your career site.

Now, align your behavior, the time on your calendar, and the words you use with your colleagues to match these messages.

Step Two
Build a comprehensive employer brand strategy to immediately begin using your employees as both retention and talent attraction tools.

Step Three
Ignore the noise. Your senior leadership colleagues will not understand what you're doing. Your Marketing department will feel incredibly threatened because they will have no idea what you're doing either.

Keep pushing. Only you can make this happen. 

It will be lonely...and nerve-wracking...and...

...IT WILL WORK!

How About You
Are you ready to finally get rid of all of those tired excuses you've been using since the 1990s?

There is a reason HR does not get the respect it deserves, and that starts with us.

You can do it...and I will help you if you need me.

I'd love to hear from you.

No Excuses.

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Article source:Jay Kuhns, SPHR - Propaganda, Culture & Employer Brand»

Check out more of Jay Kuhns' work at No Excuses HR