That is literally what your "career" site is. A simple, boring, ineffective list of current open positions.
Oh, wait. You might have a picture of a smiling beautiful person who doesn't work at your company on your "site" too. Nice touch. I'm sure that will bring in the qualified applicants!
Content (hint, your employees sharing their stories)
Their is a reason that you hear employer branding and content so frequently relative to recruitment. It's how you represent yourself in 2017 to prospective employees. What is often not said however, is that employer branding can move the needle on retention as well.
Think about it. A robust employer brand / recruitment marketing strategy uses current employees constantly to spread the good news about the employer. Highlighting your own employees (instead of those 'models') on your career site is a very public form of recognition.
Sure, the certificates you hand out thanking people for being awesome are a sure-fire strategy; but maybe interviewing them for a blog post or video that could reach the entire universe is a bit more impactful?
Are you with me?
Retain First, Recruit Second
Have any of you ever said this phrase..."our employees are our most important asset." Of course you have... WE ALL HAVE!
Except, how many of us highlight our employees on our digital properties to make sure we keep the best ones, and attract the ones we need like they do and they do?
Anyone?
When you put your people on your careers page, loaded with stories, engaging photographs and videos, you send a powerful message that your employees literally are your most important asset.
How About You
Are you ready to start retaining your people, and show potential applicants that you are the most progressive employer in your industry? What are you waiting for? I'm ready to help you!
I'd love to hear from you.
No Excuses.
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Article source:Jay Kuhns, SPHR - Your Career Site Is A Retention Tool»
Check out more of Jay Kuhns' work at No Excuses HR
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