Cover Letters: Get their attention!

Creating a strong and accomplished resume is crucial in order for your job application to be successful.  However, many job seekers underestimate the importance of a well accompanied cover letter. Employers receive large numbers of applicant resumes and each are scanned through in a matter of seconds. In all cases they are swiftly examining whether your experience and skills match what they have outlined as requirements in the position description.

In order to maximise potential success it may be useful to consider these rudimentary yet often unheeded guidelines.

Customise and stylise

Your cover letter should be tailored for the specific position you are applying for rather than a generic recycled template. Explain why you are interested in that company and how your skills are applicable and relevant. If possible find a specific contact to address it to so you can avoid standard greetings such as “To whom it may concern.”

Mention referrals

If you were connected or introduced to the company through an employee at the company or mutual contact you should include this in your cover letter. Make sure, however, that you seek permission from that person before name dropping.

Don’t repeat your resume

While you should be referencing and highlighting applicable strengths on your resume it should not be a direct copy. Instead expand and discuss your experience to tie-in with what you believe to be the vision, strategy and operation needs of the organisation. 

 

Address potential weaknesses

Address any items on your resume that may be considered ‘red flags’ and give explanations to avoid any issues that may give potential employers pause in considering your application. For example, gaps in employment due to maternity leave.

 

Keep it brief & proof read

Employers  and professional recruiters are busy and often have many applications to filter through. Having a concise and succinct cover letter will increase the likelihood of it being read. As a general rule, keep cover letters to one A4 page.

It goes without saying that proof reading is essential, as poor spelling and grammar will deter any employer, no matter how skilled you might be. It demonstrates carelessness in that you didn’t proof-read the letter, nor do you know how to use Spellcheck. Beware of misspellings that will not be picked up by Spellcheck, such as “Exiting New Development." Take the time to read through your cover letter, edit as necessary and maybe ask a friend to review it before submitting!