SEO - Trends and Keywords

We have previously talked about how making titles, tags and key terms relevant to your audience is a huge part of getting more interested people and potential customers to your website. Now we are going go beyond using logical terms and find trending keywords that are actively being searched for by your audience!

Google Trends

Google Trends allows you to find out what exact terms people are searching for to put into (and exclude) in your titles, tags, headings and paragraphs!

Don’t let the simplicity of this tool fool you, many online investors and writers use Google Trends to find out what people are searching for against timeframes and country to grasp online opportunities as they arise.

Let’s get started: Say for example you want to sell rain jackets to Australians. People may search for these by typing ‘raincoat,’ or ‘rain jacket’ and we want to know what words to use to show up more in Google results. Type ‘raincoat’ in the first ‘+Add term’ box and ‘rain jacket’ in the one below, limit to Australia and see a comparison. We will see which term is more popular, a seasonal trend (literally, as we come toward colder months searches go up) and a higher popularity in Victoria!

Does this mean we should completely steer clear of putting “rain jacket” into our headings and text? Absolutely not! People are still searching for it, but we now have perspective about which terms are more relevant to our audience, and what we can expect to see a greater response from. 

Play around with this tool, get to know the different options. See what happens when you type in terms related to current events or political debates! 

When you are familiar with this tool you can start putting in terms related to your business and its services, and pay attention to the ‘related terms’ results. Make sure you are searching by the countries the particular webpage’s services can provide for. You will quickly notice that searching for fewer words is more popular than several words at once.

To Do For My Business

        Have you brainstormed keyword ideas with staff members?

        Have you run a trend search for important aspects of your homepage and top navigational links?

        Have you checked the location and time sensitivity filters for your search?

        Are trending words included into URLs, Headings and paragraph text?

For Psych and HR

Before you start brainstorming and searching for trends, it can be a great idea to write up a list of which webpages or services you’d like to get the most attention to. This will most likely be pages that have big important updates or where purchase decisions can be made. After this be sure to optimise pages that people may search more frequently for, this may include informational or advice pages.

Need help with SEO keyword selection?

We also survey our clients’ website plans and use various SEO tools at our disposal to select and implement the best keyword strategy suited to your goals. Contact info@psychpress.com.au or call 03 9670 0590.

SEO –Headings that increase Rank and Usability

Heading Tags

The benefits of polishing up your headings are three fold – 1) they are a quick and easy aspect to change to influence your search rankings 2) a well crafted heading can inform the user that they have come to the place they intended, and 3) it can induce them to be curious and search for more information on your site. Here’s what you can do to get things in order...

When Google sends out its spiders to crawl the interweb, the spiders (most often called crawlers) pick up on headings and report them back to the Google search algorithm. Big letters on a page does not mean it is a title. The spiders are blind to all the cosmetics on a website and only recognize certain heading codes.  Use the h1, h2, h3, h4, h5 tags to specify the heading and the subheadings.

 Figure 1: How heading tags appear to the viewer

 You shouldn’t run into any issues if you keep these in mind. Most website editors do this automatically. Make sure you are using your relevant keywords in the titles, however do not overdo them or use long forceful sentences.

Figure 2: HTML code view of Heading Tags. The H with the follow number inside the < > are the heading tags. The <P> is used to specify the next paragraph.

 

 

 

 

 

Headings that help your content

People often browse web pages by skimming the headings generally before beginning to read the actual content of the article. So not only will improving your headings be beneficial to SEO, it will also give your website stronger chances of being viewed and read. Below are some considerations for making sure people won’t miss out on your important information, and then become enticed to read more.

·         Will my intended audience relate the heading to their own interests and needs? Eg. “An affordable ‘XYZ’ service for Health Professionals, delivered fast”

·         Do headings give an idea as to what they’re about to read or view? Eg. “How do you Identify Competencies specific to Leadership Roles?”

·         If you’re about to describe a service, does the heading include a goal-orientated outcome? Eg. ‘How can I save time to hire?’ these kind of “I” and “my” statements are also more commonly typed into Google!

·         Does the title make sense in relation to where they have most likely come from? If you have a link on your home page for “opening hours” then your opening hours page should reuse this text.

If your headings can represent the core benefit of what reading the page will bring to the user, along with the above you’re doing your content a favour!

To Do For my Business

        Make use of H1, H2 and other heading tags

        Use just one H1 tag per page. Google gets confused easily.

        Your headings have the most relevant terms

        You haven’t overused the same terms in headings

        A colleague has read over your headings and noted anything that sticks out or doesn’t belong

For Psych and HR

Remember the formality behind your brand and your typical audience when making title decisions. You wouldn’t pair big promotional or extremely cheap sounding terms if you’re trying to get across a feeling of a premium or high quality option. After addressing the main reason behind why they’re there and core benefits in H1, think about common terms that people look for especially if you have a lot of text. To help guide them to what they need to know you may use simple titles like “contact details,” “open times,” “prices,” and “book now”.

Now you have some great tips to get your pages starting to perform! To achieve specific SEO outcomes for your website please feel free to talk to one of our specialists, ring 03 9670 4275 or email info@psychpress.com.au.