We have
previously talked about how making titles, tags and key terms relevant to your audience is a huge part of getting more interested
people and potential customers to your website. Now we are going go beyond
using logical terms and find trending keywords that are actively being searched
for by your audience!
Google Trends
Google Trends allows you to find out what exact
terms people are searching for to put into (and exclude) in your titles, tags,
headings and paragraphs!
Don’t let
the simplicity of this tool fool you, many online investors and writers use
Google Trends to find out what people are searching for against timeframes and
country to grasp online opportunities as they arise.
Let’s get started: Say for example you want to sell rain jackets
to Australians. People may search for these by typing ‘raincoat,’ or ‘rain
jacket’ and we want to know what words to use to show up more in Google
results. Type ‘raincoat’ in the first ‘+Add term’ box and ‘rain jacket’ in the one
below, limit to Australia and see a comparison. We will see which term is more
popular, a seasonal trend (literally, as we come toward colder months searches
go up) and a higher popularity in Victoria!
Does this
mean we should completely steer clear of putting “rain jacket” into our
headings and text? Absolutely not! People are still searching for it, but we
now have perspective about which terms are more relevant to our audience, and
what we can expect to see a greater response from.
Play around
with this tool, get to know the different options. See what happens when you
type in terms related to current events or political debates!
When you
are familiar with this tool you can start putting in terms related to your business
and its services, and pay attention to the ‘related terms’ results. Make sure
you are searching by the countries the particular webpage’s services can
provide for. You will quickly notice that searching for fewer words is more
popular than several words at once.
To Do For My Business
Have
you brainstormed keyword ideas with staff members?
Have
you run a trend search for important aspects of your homepage and top
navigational links?
Have
you checked the location and time sensitivity filters for your search?
Are
trending words included into URLs, Headings and paragraph text?
For Psych and HR
Before you
start brainstorming and searching for trends, it can be a great idea to write
up a list of which webpages or services you’d like to get the most attention
to. This will most likely be pages that have big important updates or where
purchase decisions can be made. After this be sure to optimise pages that
people may search more frequently for, this may include informational or advice
pages.
Need help with SEO keyword selection?
We also survey
our clients’ website plans and use various SEO tools at our disposal to select
and implement the best keyword strategy suited to your goals. Contact info@psychpress.com.au or call 03
9670 0590.
Thanks Aliza! Glad you're enjoying these :) - Conrad
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