Heading Tags
The benefits of polishing up your headings are three fold – 1) they are a quick and easy aspect to change to influence your search rankings 2) a well crafted heading can inform the user that they have come to the place they intended, and 3) it can induce them to be curious and search for more information on your site. Here’s what you can do to get things in order...
When Google sends out its spiders to crawl the
interweb, the spiders (most often called crawlers) pick up on headings and
report them back to the Google search algorithm. Big letters on a page does not
mean it is a title. The spiders are blind to all the cosmetics on a website and
only recognize certain heading codes.
Use the h1, h2, h3, h4, h5 tags to specify the heading and the
subheadings.
Figure 1: How heading tags appear to the
viewer
You shouldn’t run into any issues if you
keep these in mind. Most website editors do this automatically. Make sure you
are using your relevant keywords in the titles, however do not overdo them or
use long forceful sentences.
Figure 2: HTML code view of Heading Tags.
The H with the follow number inside the < > are the heading tags. The
<P> is used to specify the next paragraph. Headings that help your content
People often browse
web pages by skimming the headings generally before beginning to read the
actual content of the article. So not only will improving your headings be
beneficial to SEO, it will also give your website stronger chances of being
viewed and read. Below are some considerations for making sure people won’t
miss out on your important information, and then become enticed to read more.
·
Will my
intended audience relate the heading to their own interests and needs? Eg. “An
affordable ‘XYZ’ service for Health Professionals, delivered fast”
·
Do
headings give an idea as to what they’re about to read or view? Eg. “How do you
Identify Competencies specific to Leadership Roles?”
·
If you’re
about to describe a service, does the heading include a goal-orientated
outcome? Eg. ‘How can I save time to hire?’ these kind of “I” and “my”
statements are also more commonly typed into Google!
·
Does the
title make sense in relation to
where they have most likely come from? If you have a link on your home page for
“opening hours” then your opening hours page should reuse
this text.
If your headings can represent the core benefit of what reading the page
will bring to the user, along with the above you’re doing your content a
favour!
To Do For my Business
Make use
of H1, H2 and other heading tags
Use just
one H1 tag per page. Google gets confused easily.
Your
headings have the most relevant terms
You
haven’t overused the same terms in headings
A colleague
has read over your headings and noted anything that sticks out or doesn’t
belong
For Psych and HR
Remember the formality behind your
brand and your typical audience when making title decisions. You wouldn’t pair
big promotional or extremely cheap sounding terms if you’re trying to get
across a feeling of a premium or high quality option. After addressing the main
reason behind why they’re there and core benefits in H1, think about common
terms that people look for especially if you have a lot of text. To help guide
them to what they need to know you may use simple titles like “contact
details,” “open times,” “prices,” and “book now”.
Now you have some great tips to get your
pages starting to perform! To achieve specific SEO outcomes for your website
please feel free to talk to one of our specialists, ring 03 9670 4275 or email info@psychpress.com.au.
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