Many practices or managers of allied health professionals are becoming more flexible about the potential they have to make their space available to other professionals for their practice. If it's available to lease full time, one day a week, or even just certain evenings; there's a good way to advertise your space to bring in the most relevant interest to enhance your revenue streams, and there's a not so good way. We show you 10 tips to make sure you're putting together information effectively, being helpful to your viewers, and starting off new tenancy relationships on the right foot. Enjoy!
1. Utilize the video and photos upload features
Research has shown that listings
with decent photos or videos have a higher response rate than the ones without,
because people attract to visual cues to interact and take action. Also, words
could not explain comprehensively how good your rooms are but a photo will do,
so get uploading, don’t waste the feature! Users could also just search the
website for photos or videos listing only, so if you do not have either of
those, your ad will be missed! Of course, don’t forget to tidy up your room
before photo/video shooting! Treat yourself as the potential renter while
reviewing the ad!
2. A catchy title helps a lot
Think from the perspective of a
renter, like what kind of titles would catch your eyes! Don’t just put
something like “spare room available for rent”, that doesn’t sound attractive
at all! Titles like “spacious room available in great location” or “comfy
practice room” would stand out more. Please bear in mind that people will be
looking at pages of listings just by titles (or photos) so try to create an
innovative one to make them click yours.
3. Make the most of the description
So this is the opportunity for you
to let people know how good your place is. Use this space to tell the renters everything
about your room, just anything that will help your listing. Please don’t just
simply repeat the title or give a boring description, try to make people want
to come and have a look. Of course, you need to be honest with it but you can
still be creative. Before writing up your ad you could look at a few ones from
the others for references and what your responses are to those ads if you are
the renter. Use dot points and headings where possible, and be sure to make the
viewer’s life easier by putting all key information in before they enquire.
4. Sell the area too, if possible!
If there are any great
infrastructures around, let the renters know! Try to tell them how convenient
your place is. Tell them the advantage of the location which might attract
potential clients and customers. Are you near public transport, shops, schools,
unis, other allied health centers / specialists? These are the aspects that
will keep people longer.
5. Price is the main decision-point
You could have the most
cosmopolitan, decked out room in history, or the smallest closet of a room,
price is what will be the decider and allied health professionals all have varying
needs and budgets. My Room Finder has experienced in Australia that around $100
a day is the norm for a room, given that it is in a reasonable location with
basic admin services. Inner city locations with larger service offerings and
facilities can attract around $200 per day, and outer suburb locations with low
services go as low as $60 per day. Of course, setting a discount for multiple days
or weeks is encouraged, it saves you a lot of effort knowing someone is coming
in and paying each day so offering up to 60% off on the daily price if someone
is using the space full time is common. Of course, hourly or sessional bookings
can be difficult to keep track of for some owners, luckily the My Room Finder
enquiry and booking platform makes this easy but typically charging from
$20-$30 per hour will make the option profitable yet attractive to seekers. If
you’re finding it difficult to handle your other payments when charging under
$200, think about the extra services you can offer; laundry, booking systems,
additional admin or reception support, shared kitchen, parking and more can be
nifty extras for additional revenue.
6. Always know who you targets are
If a room is near a large hospital it
will attract medical staff nearby. Use this as your advantage and mention the
fact that you are near and in easy reach. If your space is the most suitable to
consulting or physical professions because of your facilities or layout, be
sure to mention this. Some tenants will not touch a room to rent if there is
not perfect disability access, others will not mind, but you need to know who
your audience is and what they want.
7. Try to make it personal
The way you write the description
would probably reflect what you are like. So try to show your personalities and
a personal touch might set you apart from everyone else. At the end of the day,
the tenant will need to interact with you and your staff quite a lot,
agreements will likely be required, and tensions can sometimes get high in
workplaces, so make sure you’re putting it out there that you have a friendly
and open team.
8. Maintain your ad
You could always go back to update
the ad by changing some current photos or adjust it whenever you have any
changes regard to the ad. Keep everything current! Adding or changing photos is
a good way to keep things updated. This
is especially important when you’ve updated any painting, facilities or
processes as older viewers are sure to see your room again if they’re in need
again in the same area.
9. Take your time
Don’t rush when you do the listing.
Take your time to have a look at a few of other listings for ideas. Taking your
time to think about the listing before you post will save you a lot of time
from keep going back to edit.
10. Always be honest!
No one will thank you or even rent
your place if you make them come all the way to inspect the room and see a
“very spacious practice room” but turns out to be a just enough size to put a
desk and a chair in. The best way to invite more tenants is to make sure they’re
getting what they expect to smoothly run their business and satisfy their
clients. If you have a lot to improve, ask them what they’d need to get a
better experience and think about what alterations could have the biggest
impact on the largest number of potential tenants.
Good luck!
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