While many employers worry about whether or not the right
candidate to fill their vacant position will ever walk through the door, they
should perhaps be more focused on how to keep them from turning around and
walking straight back out! Businesses today are focusing on how to make an
attractive first impression on job seekers in order to ensure that when the
right candidate does come along, they decide to stay. A bad first impression is
difficult to overcome. It has been suggested that it can take up to twelve
positive encounters to make up for a bad first impression! But don’t worry;
there are ways to ensure you’re not scaring the top talent away when you
finally get a potentially perfect fit. 1: Modernise your website and workspace
These days, most job seekers form their first impression
of a business before they even enter the premises. Having an attractive website can
give your business an edge, so always make sure it is looking professional and
up to date. Don’t forget to keep your offices tidy and open, your candidates
will pay close attention to how the environment they could be working in looks
and feels.
2: Be enthusiastic! Share why you love your job
Applicants want to hear about what is unique and special
about the company. Share what separates your business from the next, what kind
of events or social activities staff get up to, and why it’s more fun to work
for you!
3: Emphasise the long-term benefits
Top performers want to work for a company with strong
growth potential. In order to make a fantastic first impression, emphasise the
long-term benefits your company offers, and the avenues provided for career
advancement related to the goals your candidate has expressed. This is a sure
fire way to make sure top talent sticks around for the long-haul!
4: Customise the pitch
Not every job seeker is looking for the same thing. Make
sure you do your research and emphasise the elements of your company that the
candidate you are talking to cares about the most. Change up the message and
make the job sound tailor made for them!
How can you check that these steps are working? To stay in touch with your plans and make sure your efforts are paying off, be sure to always check back to your original changes and explore goal-oriented options such as job satisfaction surveys.
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