With over a billion users, Facebook is not one to ignore. However many fall into a pattern of letting their page get left behind, either by not responding to questions or not updating important features. As a golden rule – to make Social Media work, you must be Social. We look over the basics and important setups that you may have missed even if you do have a page, to make sure you’re on a strong ongoing path of connecting to others!
Create a Facebook page
From an already active
account create a new page for your business. Once you have created a page you
can access and edit it from the drop down at the top right hand side of the
window. To go back to your personal profile just repeat the same process.
Get to know the Admin Panel
Facebook provides an
admin panel for managing brand pages. It gives you a notification panel which
has all the activity that has recently been occurring, and a panel of all your
most recent likes. The insights box provides you with a timeline of the
effectiveness of your posts and like demographics, this can currently only be
accessed after 40 likes. Hovering your mouse over the data will show the
numbers of people who are talking about your page and the number of people
reached by a particular post, and the dates and times of posts.
Look and Style - Tick all the boxes
If you make sure you’re
satisfied with how your page starts you won’t have to constantly worry about and
attempt small updates. Ensure that you make your profile look aesthetically
pleasing. Ensure you are using high quality pictures for the cover photo and
profile picture, Facebook can auto crop these though if it doesn’t fit well be
sure to resize the originals. Fill in all the relevant information, especially
in the about area and the link to your website.
Here
is an example of a fantastic facebook brand page. Notice the likes to talking about this ratio.
Roughly half of little cupcakes fans are engaged by their page.
Why you should do this, vital signs to stay on track
Strategically,
Facebook is great for developing your community and forwarding people onto your
website and blog in a natural manner. Due to its reach potential it is excellent
exposure, and with good content that gets shared it is basically free
marketing. Here are a few insights to
think about when monitoring your Facebook numbers:
Likes – The total amount of people who have liked your page. It is just as
important to see if this number is dropping, which could mean you have annoyed
or misled people with your posts.
Talking About This – The average number of people creating a
‘story’ about your page, meaning they have commented/ liked or otherwise
interacted with your posts. This is a good weekly indicator of generally how
popular your output is.
Were Here – This is more of an option for those who visit your physical location,
some businesses heavily reliant on foot traffic will run promotions to push the
use of this so that customer’s friends can see they were there. If it is not
relevant or if you don’t think people would like to post that they “Were Here”
then it isn’t completely necessary.
Post Likes and comments – Don’t fret, it may take some time for these
to reach a higher pattern and develop a healthy number of ‘regulars’ who might
always have something to add.
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