Did you know that your
Google ranking can be strongly affected by external pages that link to you? Did
you also know that there are better ways to use links like “click here” to
boost your ranking and user experience?
We discuss easy ways to get more out of your linking efforts that you can use in addition to our Google Trends article, and really give lasting benefits to your site traffic!
We discuss easy ways to get more out of your linking efforts that you can use in addition to our Google Trends article, and really give lasting benefits to your site traffic!
Off-Page Ranking and Back Links
Hyperlinks to your
website from an external website (i.e. one that isn’t yours) are called
backlinks or backwards links. Search engines look for and count the backlinks
to your website, Google looks at backlinks as a form of legitimacy and quality.
The thought pattern is - if a website has more websites linking to it, it must
have something worthwhile that people are looking for. More backlinks generally
mean ranking higher in the organic search results for the relevant keywords.
However, there is a quality over quantity factor, meaning if more prominent
websites link back to yours as opposed to a relatively unknown one, the link from
the larger website will carry more weight.
Link building is the
process used to try and generate more links to your website, which essentially
involves contacting other web pages and asking for them to link to you. This
can be a laborious task. Social media provides a fantastic opportunity to build
links, not by asking people to link to you, but through providing high quality,
interesting content that people want to share. This is a much more rewarding
way to link build, however we will cover several social media and backlink
finding options later.
How to make quality links
To make quality links,
you need to make sure you’re relating to what your user is searching for.
Search engines look for the content in a link to help searchers, so the days of
relying on “click here” are quickly coming to a close. Below are some
examples of bad links that can add unnecessary text to your page, and good
links that can help your SEO. Other than that, they will also look a lot better
when users scroll through your information looking for pages of interest to go
to next!
Poor Better!
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Other Important Notes on SEO
If you are a genuine
website producing great relevant content and being consistent with the keywords
you are using, you shouldn’t run into many troubles with SEO. Some choose to
outsource SEO options, and there are tools and solutions available at rather
large prices. Avoid anything that guarantees number 1 ranking or spams you in
any way. Also be careful of sites that quote low prices without details on what
will be achieved or what personal details they require. As the Google search algorithm
is getting more and more complex, it is becoming more and more obvious that web
developers just need to follow Google’s code of best practices and create
relevant engaging quality content that people want to read and your web page
will rank highly.
Finally,
be sure to save the below Periodic Table of SEO Ranking Factors!
This is a Great chart for SEO and sums up
all the components rather nicely. Courtesy of Search Engine Land!
To-do list
I have an
idea of my current backlink activity through Google Webmaster Tools. (see webmaster tool setup article)
I have
taken note of any potential blocks in my pages that may be affecting my
usability and ranking.
My
hyperlinks are relevant to the page they lead to, and I have altered links that
say “click here” etc
I have
noted how my general SEO health compares now after changing some tags and
headings
For Psych / HR
Even when contacting for example business
or psychologist advice websites, you don’t need to write up a huge business
proposal of why they should be linking to your site. They link to businesses
their current users may be interested in and you provide this business, simple.
Let them know you have looked over their site and like it, then explain briefly
what your site is about and why linking to you may be a benefit to their users.
You can copy and paste parts of your email content for different users, just be
sure that the content applies each time and that you’re saying something of
interest to them.
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